Discuss the impact of logistics express on online shopping
Shipping speed determines your customer repeat rate!
Because the consumption experience of e-commerce and brick-and-mortar stores is very different, after customers shop in online stores, they need to wait for the store owner to send the goods to them before completing the transaction and satisfying their shopping needs. Therefore, the speed of delivery will be an important consideration for customers. And, the less time customers have to get an item, the less time it takes for them to shop again, and the number of repurchases theoretically goes up. Therefore, optimizing the logistics speed of online stores will actually create a win-win situation, and major brands are also thinking about how to make customers receive goods faster.
In addition, the online store logistics system plays a key role every time there are promotional activities and orders increase significantly. The lack of online store logistics will slow down the entire service process, and even cause misunderstandings, requiring additional processing of refunds and other issues. This will not only affect the customer's buying experience, but also bring internal chaos. Therefore, the logistics of online stores must not be taken lightly.
Guarantee stable quality and enhance customer trust
It is not only necessary to send goods quickly, but also to ensure that the content of the goods sent is correct and intact, and the quality of the shipment is exchanged for the customer's trust in the brand. Make customers feel that the online store brand has quality assurance, so that more customers can buy with confidence. Therefore, the store owner should not only focus on the quality of the products, but also take great care in designing the packaging of the products, and make sufficient and perfect delivery protection. Greatly demonstrate the professional level of the brand!
Online Shop Logistics Taboo 1 - Damaged/Wrong Delivery of Goods
It is normal for customers to feel dissatisfied when they experience the waiting and finally receive the goods, but find that the goods are wrong or damaged. Whether it is returning a refund or replacing an item, it greatly increases the cost and process of the online store. Moreover, even if the correct product is returned to the customer, the customer's confidence has been damaged at this time, and they may not visit your online store again, or write a review online, which will discourage other people who would like to visit . At this time, the store owner needs to prevent these things from happening through proper inventory management, storing the goods in a high-quality warehouse, inspecting the goods when receiving the goods, using high-quality packaging materials, and taking anti-collision measures. Attention to detail.
Online store logistics taboo 2 - lack of delivery notification or tracking function
Second, any customer will want to receive the item as soon as possible after placing an order, so they will worry about when the item will be delivered. Shipment notification and product tracking can manage customers' expectations for online store logistics, let customers know the estimated delivery time, and arrange a time to receive the goods. These functions can make customers feel at ease. On the other hand, some e-commerce logistics companies have too low transparency. Customers have no other way to do this except waiting for the deliveryman to ring the door bell. This feeling of waiting indefinitely is very painful, and will lead customers to call customer service for inquiries. creating a bad impression on the brand!
Online shop logistics taboo 3 - expensive shipping
"Free shipping" must be the main selling point for attracting customers, but in order to balance the cost, online stores cannot bear the shipping cost for a long time. Therefore, how to set an affordable shipping price is also very important. If the shipping cost is too high, it will be difficult to attract customers. On the contrary, if the online store wants to maintain its operation with low shipping cost, it needs to build its own transportation fleet in the long run. This transportation cost is also quite high, such as buying a truck, hiring a driver or a courier, and so on. At this time, store owners can consider using online store platforms with a tandem logistics system. The shipping costs of these platforms are usually cheaper than ordinary express services, which is definitely the only way to reduce shipping costs!
Online Store Logistics Tab 4 - Delayed Customer Service
Because the online store has no physical store staff, online service has become the only channel to communicate with customers, and a slight error will lead to the loss of customers. If the store owner cooperates with a third-party transportation company, the online store staff still needs to manage and deal with the customer's inquiries about the online store logistics. Therefore, if the clerk does not grasp the logistics situation, it is easy to cause a lot of inconvenience in communication.